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SELLING THE ALL-AMERICAN WONDER
SELLING THE ALL-AMERICAN WONDER

£15.00


Code: 27033

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AUTHOR: Coldwell, F
FORMAT: 104pp 90 Bw 64 col Pb
The complete story of World War II consumer advertising of Willys-Overland Motors Inc and their successful battle with the US Government to capture the post-war rights to the Jeep trade name. The story is accompanied by 58 full-page wartime colour adverts, plus full descriptions of the adverts and illustrations. US FTC Findings and Order, trade mark registration information etc. NOW HALF-PRICE!
   
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